Inky calligraphy fonts are so intriguing… their beauty and form seem like an instance win, right?! You may think- done. I want this for my logo. But it may be the very wrong choice.
Font source: Creative Market
Luscious script fonts have a tendency to grow in popularity quickly.
HERE IS HOW IT GOES DOWN…
You find a script that is an instance love for you. You buy it, spend a lot of money making it part of your logo and brand style, and then you start seeing it everywhere. Cheap diner menus… body wash… bad commercials…
A font I once loved I recently spotted in the Dollar Tree on a package. I think it officially has to be dead to me. That means it’s made it’s way from the top to the bottom of the retail chain. (No hate on DT… I secretly love that store and their cheesy novel section… shhh…)
So what do you do?
I recommend to many clients with timelessness and longevity as a major goal for their branding to choose a clean serif or sans serif font for their logo design. THEN choose a script font you can’t live without. Put that ish on everything else- your social media, website, packaging. Then when you tire of it (which could happen as soon as 6 months from now!) you just pick a new one that tickles your fancy and have fun with it.
If being on trend is your major goal for branding and you find a script you love, go for it! This is only one gal’s opinion.
Branding choices are personal and there are no hard-bound rules that have to be followed. You may want to update in a year or so to something else trendy, or you may not.
Choices for art can be anything of your making, right?