Why Color Psychology Isn’t Always Applicable to Branding

Colors have feelings and evoke emotional responses but these feelings can be affected by what surrounds them.

Let’s try out a little experiment… okay?

If you have a color swatch in each of your hands and the one on the left is a soft, baby blue with a hint of lavender and the one on the right is a bold orange-yellow, which one would you say is calm?

Paint Swatch Comparison

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How to Create the Perfect Logo

Logo Designs by Jack and Mo, Meredith Myers

 

I have many clients that come to me initially and want the perfect logo but have absolutely no idea what kind of logo will suit them best. I mean- it’s a HUGE task for a business. In one small graphic you have to represent all aspects of who you are and what you do. So what do you do?

Are you ready for this?!

This is the most SIMPLE way to understand what a logo should be.

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Detailed Logos, Solutions for Making it Work

Logo Design Example by Jack and Mo
A detailed logo design can be limiting, however, don’t let those limitations stop you from exploring and enjoying rich color and detail. Read below for the two biggest potential issues and simple solutions.

SCALABILITY

Potential Issue: A design rich in detail and color can be tough to decipher when scaled down.

Solution: Have a secondary version of the logo limiting detail. View the design at a range of sizes to ensure readability.

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