Have you ever worked relentlessly to find the answer to something– and then it seemed the solution appeared seemingly out of nowhere?
This is an “Ah-Ha Moment”, one that’s particularly important in branding.
The discovery phase in branding can be grueling and difficult. The goal is to find the utmost essence of a brand and represent it visually in one iconic logo design. That’s a TALL order!
I recently embarked on a several month journey with a client to develop a new logo for a new organization. (I’ll leave out details for anonymity. 🙂 )
We began with the usual research phase, list of goals for the project and specific direction on major design elements.
I poured my efforts and creative vision into new illustrations and felt great about the designs I had ready for review. I sent them along for review… waited…