I have many clients that come to me initially and want the perfect logo but have absolutely no idea what kind of logo will suit them best. I mean- it’s a HUGE task for a business. In one small graphic you have to represent all aspects of who you are and what you do. So what do you do?
Are you ready for this?!
This is the most SIMPLE way to understand what a logo should be.
Most creatives dream of those scarce days when we find the perfect state of flow– being fully immersed, in the zone, energized, where productivity is coming easily, naturally, freely. How do we get there? What does it take?
Through a series of experiments and findings, Psychologist Mihaly Csikszentmihalyi proposed that people are at their best when they are working hard and in the zone:
“The best moments usually occur when a person’s body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile.”