So, You Want to Turn your Creativity into a Business?

artist_in_the_studio_watercolor_and_brush

You’ll obviously need creativity and the inclination to turn that into a business, so let’s just say you’ve already got that in the bag. What next? What do you do? How do you become great?

 

An incredible illustrator asked me this recently: How do you do it? How do you turn your artistry into a business and make it successful? So I am sharing with you what I shared with him.

 

This is so easy, it’s mind-blowing. Are you ready?

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How to Apply the “Joy” Rule to Design

The desk of Jack + Mo

 

At the end of 2015, I read Marie Kondo’s The Life Changing Magic of Tidying Up. So many of my clients were referencing it, I felt I needed to be in the “know” as to what the KonMarie Method was.  It was such a good read that I flew threw it and immediately followed up with her Spark Joy (the illustrated version). I’ve been an avid organizer for years so her level of crazy made perfect sense to me!

 

Here is the book’s premise in essence:

Hold each object you own in your hands individually and make a decision- does this item bring joy to your life? Do you enjoy using this item? Does it make you happy? If not, discard it. Thank the item for it’s role during the time you had it, and wish it well on it’s way to a donation spot like GoodWill.

Keep only what brings joy. Find a place for everything.

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Gorgeous Custom Business Cards

Beautiful Business Cards Printed by ShaynaMade

Last year, I was incredibly lucky and stumbled upon Shayna Denham, a gal pretty close by me in North Carolina that does some AH-mazing business card printing! The above images are some of her handiwork. Aren’t they beautiful?

She has been working with several of my clients to print high-end business cards that couldn’t look any better. They have been SO happy!

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Detailed Logos, Solutions for Making it Work

Logo Design Example by Jack and Mo
A detailed logo design can be limiting, however, don’t let those limitations stop you from exploring and enjoying rich color and detail. Read below for the two biggest potential issues and simple solutions.

SCALABILITY

Potential Issue: A design rich in detail and color can be tough to decipher when scaled down.

Solution: Have a secondary version of the logo limiting detail. View the design at a range of sizes to ensure readability.

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