Why Color Psychology Isn’t Always Applicable to Branding

Colors have feelings and evoke emotional responses but these feelings can be affected by what surrounds them.

Let’s try out a little experiment… okay?

If you have a color swatch in each of your hands and the one on the left is a soft, baby blue with a hint of lavender and the one on the right is a bold orange-yellow, which one would you say is calm?

Paint Swatch Comparison

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