Why Color Psychology Isn’t Always Applicable to Branding

Colors have feelings and evoke emotional responses but these feelings can be affected by what surrounds them.

Let’s try out a little experiment… okay?

If you have a color swatch in each of your hands and the one on the left is a soft, baby blue with a hint of lavender and the one on the right is a bold orange-yellow, which one would you say is calm?

Paint Swatch Comparison

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Color Palette Inspiration: Botanical Abstract

 

Botanical Abstract, Color Palette Inspiration

As soon as I saw this painting, I was drooling! Ah! These colors! These lines! The white space! This is one TALENTED artist.

Prints and other gorgeous artwork by artist Bianca are available at WildHumm.com.

Paying homage to her amazing skills, this color palette has been created to be used and enjoyed! Please feel free to use these web color codes as you’d like. Just copy and paste the 6-digit code anywhere on a website where you can specify a color for a perfect match. These colors can also be used in a variety of design programs, desktop publishing programs and more.

Deep Eggplant: Hex #3d2532,  Cool Green: Hex #0c524b, Mint: Hex #9fc6bc, Periwinkle: Hex #acbcd6, Nude: Hex #f2dfd1