In the past 7 years, between curating an Etsy store and helping hundreds of other Etsy businesses, I’ve learned some Helpful Hints to Success:
High Quality Photos of Products.
▸ Avoid using a flash which often causes over and under exposed areas of an image.
▸ Show product scale.
▸ Use as much white space as possible. Note that clean photos with white or neutral backgrounds most often show up on the Etsy homepage and treasuries.
▸ Develop a consistent photography style.
Give your buyers an “ah-ha” moment.
▸ Use your friends and family as test subjects. They may point out issues you’ve missed.
Develop branding to be used throughout.
▸ Write text you’d like to read as a buyer. Make it an interesting read.
▸ Develop a thorough “about” page for buyers to get a further sense of what your store is all about.
▸ Share your items on social media platforms set up solely for your business i.e. Pinterest, Facebook, Twitter, Tumblr, Google+.
The Most Important Advice.
Etsy is an ever-changing marketplace, and is no longer solely hand-made goods. In late 2013, Etsy opened their doors to manufactured products. Make sure you keep up with new posts and announcements via the community page so you are in the know on changes.
Through Etsy, I’ve found a network of incredible artists, makers, entrepreneurs and more. I’ve developed friendships and partnerships with many from around the world and can say it’s truly a community worth exploring. And if you can quit your day job and make money doing what you love, why wouldn’t you?!