A Journey of Authenticity: The Brand Brilliance Book

Brand Brilliance Book

Has anyone else been on this journey recently?

I’ve been discovering what it means to be authentic- authentic to myself, authentic in the way I present myself, authentic in how I development my surroundings, authentic in my business. Realizing what makes me unique and being proud to be just that. Choosing not to follow trends, not to just comfortably fit in, not to compare myself to others or doubt what I’ve got going on.

I started Fiona Humberstone’s new book Brand Brilliance the day it arrived at my doorstep and was overjoyed to read this same sentiment in her message. “Celebrate your magic.” “It’s simply a case of celebrating what makes you brilliant and communicating it with flair and intention.” And that wisdom is all before page 18!!

This one is a gem. If you are an entrepreneur at any stage of your business, this book will help. It’s a feel-good read that’s like having your bestie give you a huge pep-talk! (But with business wisdom that channels your efforts with chiseled precision.) You got this! You’re killing it!! (photo cred @thebrand_stylist)

Why Color Psychology Isn’t Always Applicable to Branding

Colors have feelings and evoke emotional responses but these feelings can be affected by what surrounds them.

Let’s try out a little experiment… okay?

If you have a color swatch in each of your hands and the one on the left is a soft, baby blue with a hint of lavender and the one on the right is a bold orange-yellow, which one would you say is calm?

Paint Swatch Comparison

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How to Create the Perfect Logo

Logo Designs by Jack and Mo, Meredith Myers

 

I have many clients that come to me initially and want the perfect logo but have absolutely no idea what kind of logo will suit them best. I mean- it’s a HUGE task for a business. In one small graphic you have to represent all aspects of who you are and what you do. So what do you do?

Are you ready for this?!

This is the most SIMPLE way to understand what a logo should be.

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So, You Want to Turn your Creativity into a Business?

artist_in_the_studio_watercolor_and_brush

You’ll obviously need creativity and the inclination to turn that into a business, so let’s just say you’ve already got that in the bag. What next? What do you do? How do you become great?

 

An incredible illustrator asked me this recently: How do you do it? How do you turn your artistry into a business and make it successful? So I am sharing with you what I shared with him.

 

This is so easy, it’s mind-blowing. Are you ready?

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Need a Website + Have Limited Cash Flow? How to Get Started on the Web

thulian_wordpress_theme

For a newbie business, often funds are tight, right?  Cash flow has to be allotted carefully. But branding + websites are often top of the to-do list for new business needs.

So, how can you get started? AND for the least amount of money?

Here are some ideas using the least amount of money as possible!

*And all the gorgeous web templates you see here are linked to the sites where you can view demos, see purchase price and more.

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