Colors have feelings and evoke emotional responses but these feelings can be affected by what surrounds them.
Let’s try out a little experiment… okay?
If you have a color swatch in each of your hands and the one on the left is a soft, baby blue with a hint of lavender and the one on the right is a bold orange-yellow, which one would you say is calm?
Have you ever worked relentlessly to find the answer to something– and then it seemed the solution appeared seemingly out of nowhere?
This is an “Ah-Ha Moment”, one that’s particularly important in branding.
The discovery phase in branding can be grueling and difficult. The goal is to find the utmost essence of a brand and represent it visually in one iconic logo design. That’s a TALL order!
I recently embarked on a several month journey with a client to develop a new logo for a new organization. (I’ll leave out details for anonymity. 🙂 )
We began with the usual research phase, list of goals for the project and specific direction on major design elements.
I poured my efforts and creative vision into new illustrations and felt great about the designs I had ready for review. I sent them along for review… waited…
You’ll obviously need creativity and the inclination to turn that into a business, so let’s just say you’ve already got that in the bag. What next? What do you do? How do you become great?
An incredible illustrator asked me this recently: How do you do it? How do you turn your artistry into a business and make it successful? So I am sharing with you what I shared with him.
This is so easy, it’s mind-blowing. Are you ready?
For a newbie business, often funds are tight, right? Cash flow has to be allotted carefully. But branding + websites are often top of the to-do list for new business needs.
So, how can you get started? AND for the least amount of money?
Here are some ideas using the least amount of money as possible!
*And all the gorgeous web templates you see here are linked to the sites where you can view demos, see purchase price and more.
Inky calligraphy fonts are so intriguing… their beauty and form seem like an instance win, right?! You may think- done. I want this for my logo. But it may be the very wrong choice.