A Journey of Authenticity: The Brand Brilliance Book

Brand Brilliance Book

Has anyone else been on this journey recently?

I’ve been discovering what it means to be authentic- authentic to myself, authentic in the way I present myself, authentic in how I development my surroundings, authentic in my business. Realizing what makes me unique and being proud to be just that. Choosing not to follow trends, not to just comfortably fit in, not to compare myself to others or doubt what I’ve got going on.

I started Fiona Humberstone’s new book Brand Brilliance the day it arrived at my doorstep and was overjoyed to read this same sentiment in her message. “Celebrate your magic.” “It’s simply a case of celebrating what makes you brilliant and communicating it with flair and intention.” And that wisdom is all before page 18!!

This one is a gem. If you are an entrepreneur at any stage of your business, this book will help. It’s a feel-good read that’s like having your bestie give you a huge pep-talk! (But with business wisdom that channels your efforts with chiseled precision.) You got this! You’re killing it!! (photo cred @thebrand_stylist)

Detailed Logos, Solutions for Making it Work

Logo Design Example by Jack and Mo
A detailed logo design can be limiting, however, don’t let those limitations stop you from exploring and enjoying rich color and detail. Read below for the two biggest potential issues and simple solutions.

SCALABILITY

Potential Issue: A design rich in detail and color can be tough to decipher when scaled down.

Solution: Have a secondary version of the logo limiting detail. View the design at a range of sizes to ensure readability.

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The Key to a Successful Logo Design

Simple is best. Yes, I said it! And mean it. Do I cringe while writing this because I make a living by creating logos? Not a chance. I want to share what I’ve learned after developing thousands of logos for companies around the world. A business needs a recognizable mark- which may mean a chosen typography style and/or color palette and iconic image.

But what solidifies your brand is how you style everything else and what design elements you choose to style with your logo. The act of creating a visual cohesiveness that you use throughout solidifies your brand.

Think of your top 3 favorite brands- maybe a boutique retailer, hotel or magazine. What do their logos look like? In most cases, I’d bet they are clean logotypes (a logo built from typography only).

W magazine's logo, a typeset serif W

*above: W magazine’s logo, a typeset serif W

Building your brand requires a lot of work and consistency beyond creating a logo, so consider staying away from too much color, lots of detail, and things that are difficult to reprint. Versatility is key.

However, if you want a detailed and colorful logo, consider having a secondary, more simple version of the logo that works well at various sizes and can be printed easily.

Consider building visual unity through:

▸ a brand color palette
▸ mood board
▸ signature images and photographs
▸ custom artwork
▸ business collateral

 

Simplicity and consistency help achieve professionalism and trust- a way to visually say “I’m good at what I do.”.